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Fraud Mitigation

Article1 min readUpdated Feb 21, 2025View source ↗
The fraud mitigation logic added to checkout forms helps mitigate any potential fraud that may occur on your checkout pages. If a customer, or a lead, attempts multiple purchases of any sales funnel’s main offer, a captcha will be enabled on additional checkout page loads and will be required for that customer/lead’s future purchase attempts within a 24-hour period. This applies to both Successful and Failed attempts. In case the customer continues to make purchase attempts thereafter, and the number of purchase attempts made exceeds a certain threshold that the system deems suspicious, the customer/lead will be blocked from further purchase attempts for 24 hours. This rule has been added to all checkout pages.
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